Cookie Policy

This website is brought to you by VUR Village Trading No.1 Limited, with a registered office at Cygnet Court Ground Floor, 230 Cygnet House, Centre Park, Warrington, WA1 1PP and registered number 418878. (we, our or us). We are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting (the Site) you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 2018 and the EU General Data Protection Regulation 2016/679, we are the data controller (i.e. the company who is responsible for, and controls the processing of, your personal data) with registration number Z2345077.

  1. Use of Cookies on this Website

A cookie is a small file, typically of letters and numbers, downloaded on to a device such as a computer when a user accesses certain websites. Cookies allow a website to recognize a user’s device.

Cookies can expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) or they can be stored for longer.

  1. Session cookies

These allow websites to link the actions of a user during a browser session. They may be used for a variety of purposes such as remembering what a user has put in their shopping basket as they browse around a site. They could also be used for security or to facilitate use of webmail. These session cookies expire after a browser session so would not be stored longer term.

  1. Persistent cookies

These are stored on a users’ device in between browser sessions which allows the preferences or actions of the user across a site (or in some cases across different websites) to be remembered. Persistent cookies may be used for a variety of purposes including remembering users’ preferences and choices when using a site or to target advertising

  1. First and third party cookies

Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. First party cookies in basic terms are cookies set by a website visited by the user - the website displayed in the URL window. Third party cookies are cookies that are set by a domain other than the one being visited by the user. If a user visits a website and a separate company sets a cookie through that website this would be a third party cookie.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

This website uses the following cookies. You can delete, remove your consent and/or block cookies sent to you from this website but parts of the website may not then work.

The various types of cookies are categorized as follows:

  • 1. Necessary - Necessary Cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The Website cannot function properly without these cookies.
  • 2. Preferences - Preference Cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
  • 3. Statistics - Statistic Cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
  • 4. Marketing - Marketing Cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.
  • 5. Unclassified - Unclassified cookies are cookies which are in the process of classifying.
  1. Cookie Name and Purpose

Session Cookies

Cookie Name





Preserves the visitors session state across page requests.




Distinguish between humans and bots.



Ensures secure communication between user and server.






Set by Microsoft Application Insights to allow monitoring of website status.




Used for real time web chat.



Persistent Cookies

Cookie Name





Used to determine if cookie consent popup should display.



Distinguish between humans and bots. Beneficial for the website in order to make valid reports on the use of the website.






Used by Hotjar for behaviour analytics and user feedback.



Information on Additional Statistical Cookies

Cookie Name





Used by Google Analytics to throttle request rate.

1 day


Registers a unique ID that is used to generate statistical data on how the visitor used the web site.

1 day


Registers a unique ID that is used to generate statistical data on how the visitor used the web site.

2 Years


Information on Additional Marketing Cookies

Cookie Name





Used by Facebook to deliver a series of advertisement products.

3 months


Used by Facebook to deliver a series of advertisement products.

3 months


Used by Google AdSense for experimenting efficiency across websites using their services.

3 months



Registers unique ID that identifies a returning user device.

6 months


Used by Google Doubleclick to register and report the user’s actions after viewing advertisers ads.

1 year


This cookie is used to optimize ad relevance by collecting visitor data.

2 years


  1. How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to:

Force24 Cookies & Tracking

Our organisation uses Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:



They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.

A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.


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